Sarah Stocker - Jun 11, 2012

During a persuasive presentation, when should you make your recommendation?

It’s a good idea to state your recommendation (or solution) in the introduction of your presentation because it makes it easier for your audience to listen. Once you’ve told them what you want them to do (or believe) after your presentation, they can easily put everything that follows in that context. Everything you say supports your stated goal.

Of course there are times when it’s fine to build slowly to your recommendation. Just realize that when you do so, you’re asking your audience to be patient and follow your line of reasoning very carefully.

The recommendation is the third piece of Turpin’s 4-part introduction strategy. You can read more about creating your introduction in Dale’s post, Provide Structure through your Presentation’s Introduction.

by Sarah Stocker, Trainer and Workshop Coordinator at Turpin Communication

Written by Sarah Stocker

Sarah Stocker graduated from Bowling Green State University with a BA in Communication. After college, she spent the first five years working as a stage manager for various theatres in Ohio. After moving to Chicago, she worked as a contractor for several Chicago companies, first stage managing corporate theatre productions and then as a project and logistics coordinator for customized training seminars. She came to Turpin in 2005 as a camera operator, then progressed to her Workshop Coordinator and Coach roles. Sarah managed the creation of Turpin’s eCoach.