I read an interesting post by Josh Bersin on LinkedIn last week about the mismatch between academic education and job skills. What jumped out at me was research showing that “While 42% of employers believe newly educated workers are ready for work, 72% of educational institutions do.”
That’s a pretty big disconnect, but it’s one that I’m used to in my corner of corporate learning and development. Participants in our presentation skills workshop always have to unlearn what they have been taught in school about presenting. In fact, as I have written about here, most training delivered to business presenters misses the mark because it is built on what is essentially an academic methodology.
I think it’s time to revisit this issue.
My goal in the next four blog posts is to talk about the fundamental differences between an academic (think Public Speaking 101) methodology and the skill building approach my colleagues and I have developed over the past 20 years. The question I’ll try to answer is this: How do I know I’m getting presentation skills training that will give me the skills I need to succeed on the job?
Here’s an overview.
Presentation skills training must focus on the type of presentations you actually deliver. So my next post will focus on the difference between a speech and presentation. Or, to put it another way, the difference between a performance and a conversation.
Next, I’ll talk about why the skills you need for presenting must be built from the inside out. Improvement must focus on how things feel to the presenter as well as how they appear to the audience.
If you find yourself in a presentation skills workshop where you are not working on the nitty-gritty challenges of a real-life presentation, pack up your things and leave the class. This is not because training should be as relevant as possible; it’s about nuance. The fundamentals of preparing a presentation are easy to understand (and most people already know them). The challenge is with their application.
Finally, the coaching you receive in a presentation skills workshop must focus on your response to the challenges of presenting. You are not, after all, a blank slate. You have experience and preferences that are unique to you. After a presentation skills workshop, you should have more perspective on yourself and a clear sense of not only what you should focus on to improve but also why you should focus on it.
I look forward to going into more detail in the weeks to come.
Dale Ludwig has a Ph.D. in Communication and, prior to Turpin, taught at the University of Illinois at Urbana-Champaign. He founded Turpin Communication in 1992 with the mission to provide the best presentation and facilitation skills training possible. Since then he has worked to do just that. In addition to being one of Turpin’s lead instructors, he also serves as our Chief Learning Architect when tailoring learning engagements for our clients. Dale is a frequent blogger and the co-author of the book "The Orderly Conversation: Business Presentations Redefined." He’s excited about his latest book, also co-authored with Greg Owen-Boger, "Effective SMEs: A Trainer’s Guide to Helping Subject Matter Experts Facilitate Learning."