Dale Ludwig - Apr 29, 2013

Why We Do What We Do (Part 3 of 4)

A Discussion of Turpin Communication’s Core Principles:
Engagement

Part 1, Part 2, Part 4

Dale Ludwig, President & Founder of Turpin CommunicationThis is the third in a series of four posts focusing on Turpin’s core principles. In the last entry I talked about how every presenter brings a Default Approach to the process and that understanding what it is focuses your improvement. In this post, I’ll focus on what it means to be engaged in an Orderly Conversation.

It seems that everyone is talking about engaging people these days. Businesses use social media to keep customers engaged. Managers want their employees to be fully engaged. Trainers want to engage learners. Each of these uses of the word have to do with how someone else (the customer, employee or learner) responds to something you do. It has to do with motivating them or maybe just keeping them interested.

We use the term to describe what happens when a two-way interaction begins. When presenters engage in conversation with their audience, they are not pouring information into passive listeners. They are not merely grabbing that person’s attention. An engaged presenter initiates a genuine connection with the audience. Both presenter and audience member share a moment in time, both equally engaged.

This level of engagement brings the audience into the conversation, of course, but it also affects how the presenter feels and thinks. Engaged presenters are able to think and speak spontaneously because they are reacting to the people they are speaking to, just as they do in everyday conversation. This, in turn, makes presenters feel confident and comfortable.

It’s for this reason that all presenters, especially nervous presenters, need to take command of the skills that help them engage. Once the conversation begins, the anxiety, self-consciousness, and second-guessing associated with nervousness melt away. You are able to stay focused and rein in the discomfort and distraction of nervousness.

So by focusing on engaging listeners in the conversation, we accomplish two things. First, we help presenters develop the skills they need to work through their nervousness. Second, we release presenters from the generic, prescriptive rules found in traditional training classes. Engaged presenters trust themselves to be confidently self-aware and in control.

Part 1Part 2, Part 4

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Written by Dale Ludwig

Dale Ludwig has a Ph.D. in Communication and, prior to Turpin, taught at the University of Illinois at Urbana-Champaign. He founded Turpin Communication in 1992 with the mission to provide the best presentation and facilitation skills training possible. Since then he has worked to do just that. In addition to being one of Turpin’s lead instructors, he also serves as our Chief Learning Architect when tailoring learning engagements for our clients. Dale is a frequent blogger and the co-author of the book "The Orderly Conversation: Business Presentations Redefined." He’s excited about his latest book, also co-authored with Greg Owen-Boger, "Effective SMEs: A Trainer’s Guide to Helping Subject Matter Experts Facilitate Learning."