Dale Ludwig - Sep 24, 2013

Rethinking the Visual Component of Your Presentations (Part 4 of 4)

Part 1Part 2, Part 3

This is the final article in a series focusing on the need to take a fresh look at the visuals you use in your presentations. This article focuses on visuals intended to bring emphasis or emotion to the conversation. This type of visual might be a photograph (a completed project or happy employees, for example), a simple graphic (an arrow pointing up or down), or a trigger added to emphasize part of a more complex image (a circle around a single bar on a bar chart).

Because these visuals are used for emphasis and clarity, let’s call them punctuation slides. When used well, they make your message easier to understand and remember.

While punctuation slides can be very effective, there are two things to consider before using them.

First, will they be appropriate? As you know, it’s often hard to predict what will happen during an Orderly Conversation. The mood in the room may not be what you anticipate during preparation. A visual meant to communicate optimism might fall flat with a group of listeners feeling something else. So it’s important to anticipate how the visual may be received and interpreted by your audience.

Second, are you prepared to deliver them well?

  • Timing: If you’re using a slide to spark emotion, it needs to come into the conversation at the right moment and, once there, be allowed to do its job. For the presenter, that means knowing precisely when to advance to that slide and pausing long enough for the visual impact to be made.
  • Acknowledging: Just because the image on a punctuation slide is easy for listeners to understand, doesn’t mean you can ignore it during delivery. Often, presenters struggle to know what to say when they’re using this type of slide. But, just like any other, punctuation slides need to be acknowledged and explained. For example, “I’m really excited to show you how well this project turned out. Before we get into the details, here’s a photograph of the team at our last meeting. It’s easy to see the pride on all those smiling faces.”
  • Matching the emotion: When your slides communicate emotion, you should too. If your slide communicates optimism, happiness, or celebration, your audience needs to hear it in your voice and see it on your face. If they don’t, you’re sending a mixed and confusing message.

Like the framing and content slides discussed in the last two articles, punctuation slides serve a specific purpose during your presentations. Knowing what that purpose is and what it means for delivery will help you use them successfully.

Part 1Part 2, Part 3

Written by Dale Ludwig

Dale Ludwig has a Ph.D. in Communication and, prior to Turpin, taught at the University of Illinois at Urbana-Champaign. He founded Turpin Communication in 1992 with the mission to provide the best presentation and facilitation skills training possible. Since then he has worked to do just that. In addition to being one of Turpin’s lead instructors, he also serves as our Chief Learning Architect when tailoring learning engagements for our clients. Dale is a frequent blogger and the co-author of the book "The Orderly Conversation: Business Presentations Redefined." He’s excited about his latest book, also co-authored with Greg Owen-Boger, "Effective SMEs: A Trainer’s Guide to Helping Subject Matter Experts Facilitate Learning."