If you don’t feel like reading the whole thing, here is a snapshot of the nine “habits.”
They are authentic.
They choose phrases carefully.
They keep it short.
They rewrite. And they rewrite some more.
They build rapport.
They tell stories.
They learn from the masters.
These 9 ideas are terrific if (and this is a BIG IF) you are delivering a speech. The author of this piece is definitely talking about speeches. He says so right at the beginning of the piece. He mentions graduation addresses, TED talks, and the State of the Union.
Those are perfectly reasonable types of speeches to study. But when was the last time you actually delivered a speech?
It’s important not to confuse speechmaking with business presenting.
They are two very different forms of communication. Unfortunately, too many times they are lumped together, which is one of the reasons professionals struggle so mightily with their business presentations. They require a different set of skills and techniques. Speeches are written and read (or perhaps memorized) whereas presentations are initiated and facilitated.
They are also judged on different scales. Speeches are successful when they are well crafted. Business presentations are successful when they get business done in an efficient manner.
If you go back and look at the nine habits, they could be substituted as advice for writers. Again, good advice for speechmakers. Not so good for presenters.
You need something better.
So, here is our list.
9 Habits of Highly Effective Business Presenters:
Engage your listeners in a conversation, don’t deliver a performance.
Keep it about them, not about you.
Speak spontaneously within the framework of your preparation.
Design visuals to keep you on track and to spark the right thoughts during delivery.
Bring visuals into the conversation to enhance, clarify, and support.
Create the environment for a fruitful conversation.
Pause to think and control knee-jerk reactions, even when emotion creeps in.
Respect what others have to say.
Look for clues that your audience understands, not just hears what you’re saying.
At Turpin Communication we don’t work with speeches. We work with everyday getting-business-done presentations. Or as we call them: Orderly Conversations. This redefinition will make all the difference for you. Hope this article sheds new light on the work that you do.
Greg Owen-Boger has been with Turpin Communication since 1995, first as a cameraman, then instructor, account manager, and now vice president. Schooled in management and the performing arts, Greg brings a diverse set of skills and experiences to the organization. Greg is one of Turpin’s facilitators and coaches. When he’s not with clients, he manages the day-to-day operations of the company. Greg is an active member of the Association for Talent Development (ATD) and was the 2015 President of ATD, Chicagoland Chapter. He is a popular speaker, frequent blogger, and the co-author of the book The Orderly Conversation: Business Presentations Redefined. His latest book, also co-authored by Dale Ludwig, launched in 2017 and is entitled Effective SMEs: A Trainer’s Guide for Helping Subject Matter Experts Facilitate Learning.