Greg Owen-Boger - Jul 21, 2014

Why Redefine Business Presentations?

In all of our workshops, a certain amount of unlearning has always taken place.

Over time, we realized that everything we were helping presenters unlearn came from the world of speechmaking. Although presenters knew they were not delivering formal speeches, the assumptions they made and the strategies they used didn't reflect that. They were simply working with the wrong tools, like using the handle of a screwdriver to pound a nail into the wall. If you worked at it long enough, you might be able to do it, but why bother when there’s a hammer in the toolbox?

We should stop calling these things presentations. We should call the conversations. That's really what they are.At some point, probably during a debrief after a workshop, one of us said, “Do you think we should just stop calling these things presentations altogether? Everyone gets hung up on that word. Wouldn't it be easier to just call them conversations? That’s really what they are.”

So that’s what we did. We redefined business presentations as Orderly Conversations.

We brought the idea that business presentations were a type of conversation, not a type of speech, into our workshops. Soon, we realized we were heading toward a major overhaul. From preparation and delivery, through managing interaction, to how you judge your success when the presentation is over—all of these things are affected when you begin with the assumption that what you’re dealing with is a conversation.

To succeed, business presenters need to make these adjustments.

 

Instead of…

 

You should:

rehearsing for perfection    prepare to be flexible
following the rules of delivery    engage in a genuine conversation
following a one-size-fits-all approach    adapt to your Default Approach
keeping visuals in the background    bring them into the conversation
controlling group interactions    create the conditions for a fruitful discussion


The Orderly Conversation
 explores how each of these adjustments are made.

The Orderly Conversation: Business Presentations Redefined is available now at Amazon and Itasca Books.

Written by Greg Owen-Boger

Greg Owen-Boger has been with Turpin Communication since 1995, first as a cameraman, then instructor, account manager, and now vice president. Schooled in management and the performing arts, Greg brings a diverse set of skills and experiences to the organization. Greg is one of Turpin’s facilitators and coaches. When he’s not with clients, he manages the day-to-day operations of the company. Greg is an active member of the Association for Talent Development (ATD) and was the 2015 President of ATD, Chicagoland Chapter. He is a popular speaker, frequent blogger, and the co-author of the book The Orderly Conversation: Business Presentations Redefined. His latest book, also co-authored by Dale Ludwig, launched in 2017 and is entitled Effective SMEs: A Trainer’s Guide for Helping Subject Matter Experts Facilitate Learning.