What we wish everyone knew about presentation anxiety
Last week I was working with a nervous workshop participant. Let’s call him Nate. Nate said that his biggest concern when presenting was nervousness.
“What sort of nervousness is it?” I asked since nervousness is caused by different things for different people. “Is it about the audience, the topic you’re talking about, or something else?” Nate said that his problem had to do with the fear of losing track of what he wanted to say, just getting lost in the weeds, and maybe going blank.
“Has that ever happened?” I asked.
“Yes … when I was in sixth grade. I was delivering a speech to students and parents and lost my place. I was using note cards and just panicked. I stared at the cards, not able to find my place. It was really bad.”
We laughed about the fact that something that happened in middle school still influenced his life as a business presenter. I assured him that he is not the first person to have something like that happen. Then we talked about the strategies he was using to manage his nervousness. He said he practiced his presentations as much as possible and always took notes with him in case he forgot something.
As it turned out, neither one of those solutions is right for him. The presentations Nate delivers are informal and interactive. By trying to exercise tight control over what he said, he was working against his success. Instead of being open and responsive to his audience’s needs, he was wasting mental energy trying to say precisely what he planned to say.
The solution We found that there are two strategies that would work better.
Prepare to be flexible. Rather than scripting and relying on note cards, Nate found that using his practice time to get comfortable with the main points he wanted to make helped him stay on track. After all, Nate was technical by nature, so the details always came easily. It was the main points, the big picture, that often got lost. I encouraged him to substitute the script in his head with an outline.
Let your slides be your guide. The first time Nate went through his presentation, I noticed that he was talking about what was on his slides, but he was ignoring the slides themselves. He was focused on his note cards. By encouraging him to use the slides as his guide (yes, even if that meant looking at them and turning away from his audience) he would have a much easier time of it. By acknowledging the slide and talking about what it shows (again, big picture), he had an easy time getting his head around the content.
Nate discovered something important. The process of preparing for an Orderly Conversation is very different than preparing for a speech. While using note cards and scripting may seem like the easiest way to guarantee a clear and persuasive message, it’s not. Staying out of the weeds and remembering what to say has to do with two things: (1) how you prepare and (2) trusting the framework created by your slides.
Dale Ludwig has a Ph.D. in Communication and, prior to Turpin, taught at the University of Illinois at Urbana-Champaign. He founded Turpin Communication in 1992 with the mission to provide the best presentation and facilitation skills training possible. Since then he has worked to do just that. In addition to being one of Turpin’s lead instructors, he also serves as our Chief Learning Architect when tailoring learning engagements for our clients. Dale is a frequent blogger and the co-author of the book "The Orderly Conversation: Business Presentations Redefined." He’s excited about his latest book, also co-authored with Greg Owen-Boger, "Effective SMEs: A Trainer’s Guide to Helping Subject Matter Experts Facilitate Learning."