Greg Owen-Boger - Apr 4, 2016

Dual Role: SMEs as Trainers in the Classroom

Association for Talent Development - TD Cover Article by Dale Ludwig and Greg Owen-BogerCongratulations to Turpin Communication's Founder, Dale Ludwig, and VP, Greg Owen-Boger, on their cover article for TD Magazine, which is published by the Association for Talent Development (ATD).

Read the full article, published April 1, 2016 at

The article is also available as a podcast.


Update May 2, 2016

View a webcast about this article. TD Magazine: 5 Ways to Help SMEs Facilitate Learning


Also... Read what Paula Ketter, Publisher, says in her editor's note.

The cover article in this month's issue stirs up some great debate in the world of workplace training: Subject matter experts as trainers or talent development professionals as trainers? There is no right or wrong answer, but there are some critical best practices that should be followed if you're thinking about using SMEs to bring your content to life.

According to authors Greg Owen-Boger and Dale Ludwig, reliance on SMEs to be facilitators in the classroom "brings risk. Although they want to do well in the classroom, it is an environment outside their expertise. SMEs often do not understand that the delivery of information does not equal learning transfer."



Written by Greg Owen-Boger

Greg Owen-Boger has been with Turpin Communication since 1995, first as a cameraman, then instructor, account manager, and now vice president. Schooled in management and the performing arts, Greg brings a diverse set of skills and experiences to the organization. Greg is one of Turpin’s facilitators and coaches. When he’s not with clients, he manages the day-to-day operations of the company. Greg is an active member of the Association for Talent Development (ATD) and was the 2015 President of ATD, Chicagoland Chapter. He is a popular speaker, frequent blogger, and the co-author of the book The Orderly Conversation: Business Presentations Redefined. His latest book, also co-authored by Dale Ludwig, launched in 2017 and is entitled Effective SMEs: A Trainer’s Guide for Helping Subject Matter Experts Facilitate Learning.